Powerpoint presentations are a popular element in many business meetings, providing presenters with a visual support to their intended message. Done right, slides can lighten up a possibly complex subject and create an emotional reaction that is hard to achieve with words alone.
Video, on the other hand, is conquering digital marketing, providing a powerful tool to attract audience and get through the noisy environment in which we live today. So why not use video in a frontal presentation and achieve the same effect?
In order to answer this questions, you need to distinguish between two distinct uses of presentations (‘PowerPoints’), each offering a different role for video presentation:
Video as part of a Frontal Presentation
Once you start a video, your audience attention is completely swept by the media. Your role as a presenter diminishes to an operator of the projector…
In other words, video may be used as a video insert, highlighting specific point (like a short product demo) – not as a background media supporting the main speech.
Video as a part of an e-Mail
Using video as an attachment to an e-mail is a better use of the concept ‘PowerPoint Video’ as it serves both purposes effectively:
There is also a PowerPoint-specific issue that justifies converting to video: PDF, the alternative (never send the source PPT file!) does not present build-ups (gradual display of slide elements), which are great way to simplify understanding of a complex slide. Video allows for proper display of build-ups, plus possible integration of a demo section, showing real-life example of a product or a concept.
Video attachments, however have their own downsides: